OUR DESIGN PROCESS

Our Design Process

1 DISCOVERY

The first step in our process is scheduling a requirements meeting to discuss your project goals and to ask questions to figure out what exactly you're after. Your job is teach us your vision, and ours is to bring it to life.

From the discovery phase, we will conduct market research to learn about your industry and your competitors. And since it's a fact-finding mission, it can be held over the phone, web, or in person.

  • Review Existing Creatives
  • Define Infrastructure
  • Identify Target Audiences
  • Specification Outline

2 PLANNING

In this phase, all the pieces fall into place and sets the stage for the entire project. We take what we've learned and transform it into a viable plan. Color palettes, fonts and other design details emerge to create the right style, architecture, functionality, and content.

Now that we have determined the look and feel of your project by exchanging ideas to develop exactly what you envision, it's time to start executing our well developed plan.

  • Determine Architecture
  • Set Deliverables Timeline
  • Define User Experience
  • Sketch Wireframes

3 DESIGN

The design stage typically involves moving the information outlined in the planning stage further into reality. The main deliverables are a documented site structure and, more importantly, a visual representation.

It is much easier to change a part of the design in this phase then to go back after coding and fixing it there. After making final adjustments based on ideas and feedback from you, we create a final mock up.

  • Compile & Edit Content
  • Identify Needed Features
  • Visuals & Layout
  • Review, Refine & Comp

4 DEVELOPMENT

In this stage the pages will be coded and optimized. We will decide which technologies will be used to execute the project. Development involves the bulk of the programming work, as well as uploading content.

Nexwrx® takes a strategic approach to avoid future hassles by testing as we go. You will be involved in every step of our process, with access to view the work in progress.

  • Build Framework
  • Code Page Templates
  • Insert Approved Content
  • Test Links & Functionality

5 LAUNCH

Once the development site goes through meticulous user testing, we will setup hosting, domain, email and FTP. Next, we transfer your files to a web server. New sites are submitted to search engines and directories.

Google Analytics is implemented to all pages to enable tracking, website statistics and reports to see how your site performs. We will discuss training and maintenance options.

  • Polishing & Testing
  • Transfer to Live Server
  • Provide Source Files
  • Training Resources

6 GROWTH

Think you can just put up a website and they will come? Think again — You need a marketing plan. Each site will need to be updated with new content to consistently bring visitors to the site.

Once the project is launched, we continue to monitor and suggest improvements. We discover the true results of our work as we monitor your project's growth over time. And so the process repeats.

  • Client Survey
  • Engage Marketing Plan
  • Monitor & Report
  • Maintenance Plan

THE DESIGN AND DEVELOPMENT PROCESS

There are numerous steps in the design and development process.

From gathering initial information, to the creation of your website, and finally, to maintenance of your website to keep content fresh. Having a solid process allows us to clearly articulate our ideas, which will greatly reduce risks, delays and failures. Helping our client fully understand our process not only minimizes risk, but also helps us get more input from the client. That, in turn, makes for a better final product.

Our process includes defining user roles, establishing a timeline and financials. This is included as part of all of our contracts because certain steps are tied to deliverable dates and proposed budgets. If we fail to communicate requirements of everyone involved, this can cause snags, hiccups and bottle-necks. When we are all clear on what is expected from the start, it allows us to meet your expectations. This makes certain that a client will at the very least be aware of this before even deciding to engage in any work with us. Further, we often tailor the general process when there are unique considerations on a project (i.e. print collateral or a marketing plan to accompany a website). For more specific details regarding our process, please read our Terms of Service.

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FLAT-RATE SERVICES

UNDERSTANDING OUR FLAT-RATE FEES

At Nexwrx® we believe that charging a Flat-rate for design projects is often a good idea because you know the cost from the start. Unless the scope of the project changes or you get a custom quote, you don't have to worry about going over budget. Nexwrx® is guaranteed to deliver a product for a designated price. Our Flat-rate fee truly represents the value you will receive. With costs under control, we can now focus exclusively on the end result — a better product!

ADDITIONAL EXPENSES

Any additional costs not related directly to your design work or time. However, because the printing fees and stock photography prices vary, we have separated these expenses from our Flat-rate fees to help you understand the overall cost. If we do any print work for you, we will include a printing quote.

Expenses may include:

  • Stock Photography and Illustration
  • Printing Costs (i.e. Brochures, Letterhead)
  • Cost of Materials (i.e. Packaging, Shirts, Signs)

BRAND, LOGO & MARKETING PRINT PACKAGES

Our Flat-rate Branding, Logo, or Marketing Materials Print Design service ensures that you receive a perfect design layout, regardless of the amount of time or revisions needed.

To learn more information about our packages and figure out what you need before you make a purchase, please see our Branding Solutions and Marketing Solutions Brochures.

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BRAND/LOGO OPTIONS

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MARKETING MATERIALS

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ADDITIONAL INFORMATION

  • Your design must be purchased through Nexwrx®.
  • You must complete and return the design questionnaire.
  • Average turnaround time on design services is 2 days.

SOCIAL MEDIA MARKETING PACKAGES

Our Flat-rate Social Media Marketing and Management service ensures that your Social Media will get noticed. We will optimize your channels, content and help you compose a Social Media Marketing plan. More info.

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ADDITIONAL INFORMATION

  • Your plan must be purchased through Nexwrx®.
  • You must complete and return the social media kit.
  • Average turnaround time on design services is 3 days.

ADVERTISING & SEO/SEM PACKAGES

Our Flat-rate Advertsing or SEO/SEM package is a great way for an organization or small business to get started advertising online. Search engines like Google, Bing and Yahoo are a gateway for your customers to find you!

To learn more about our packages before you make a purchase, please see our Advertising Solutions or SEO/SEM Solutions Brochures.

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ADVERTSING OPTIONS

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SEO/SEM OPTIONS

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ADDITIONAL INFORMATION

  • Your plan must be purchased through Nexwrx®.
  • Average turnaround time is 5 days.
  • You must complete and return the advertising questionnaire.

E-COMMERCE PACKAGES

Purchasing a Flat-rate E-commerce Solution for your business ensures that you will receive a uniquely designed web store and stay within your budget. If you need more than 500 products, please contact us for a custom quote. More info.

Keep in mind that you will need a payment gateway to process your payments. We will be glad to setup a payment solution for you.

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E-COMMERCE OPTIONS

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PAYMENT GATEWAY

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ADDITIONAL INFORMATION

  • Your plan must be purchased through Nexwrx®.
  • You must complete and return the e–commerce kit.
  • Average turnaround time is 1–4 months.

HOURLY SERVICES

We usually charge an hourly rate when we perform advanced programming, configuration, updates, or revisions to existing websites or projects. Instruction, training and consulting also fall under hourly rate services.

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WEBSITE OPTIONS

We offer clear pricing that allows our clients the ability to mix and match services. The end result is a custom tailored, yet cost-effective solution to achieve their unique goals. More info.

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CMS/DATABASE OPTIONS

A Content Management System (CMS) doubles as a blog that you can update yourself with a built-in editor — no expensive software and this allows you to keep content fresh. More info.

If you don't have hosting, please select a plan with hosting and email, you will need this in order for your site to be seen on the web.

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ADDITIONAL INFORMATION

  • Your plan must be purchased through Nexwrx®.
  • Average turnaround time is 1 day per page.
  • You must complete and return the website design kit.